My Cooper Tires ATRs have performed faultlessly on my Toyota Prado during the last 25,000 km of driving in the city, bush, beaches and camping. There was one thing that I remember from my university marketing 101 subject 20+ years ago. That was, if you want to increase sales, you can do one of three things: improve your product reduce your price increase your promotion (advertising/marketing). Using elasticity of demand curves, somehow, you … more »